GMAC Digital Media Solutions Specifications
Exploring Your School and Expanding Your Brand
Display Advertising
Requirements: creatives/tags, campaign start and end date, click-through URL (UTMs are accepted), and geotargeting (if applicable)
Submit to:Celine Pennece
Deadline: 3 working days prior to start date
Ad Formats
- Compatible image types: GIF, JPEG, PNG;
- Third Party Serving is accepted and should be Google DFP compatible
- Frame rate: 25 frames per second maximum;
- Rich media creative require a GIF backup;
- Video is permitted but must be initiated by user click and display clearly visible start/stop video controls.
| Ad Spot | Dimensions | Max. File Size |
|---|---|---|
| Leaderboard | 728x90 pixels | 40kb |
| Mobile Leaderboard | 320x50 pixels | 40kb |
| Billboard | 970x250 pixels | 60kb |
| MPU | 300x250 pixels | 40kb |
| Double MPU | 300x600 pixels | 60kb |
HTML5
The maximum HTML 5 file size is 1MB, including bundle and extracted files. HTML5 ads must include a clicktag within the index file to make sure the ad is clickable . For example - var clickTag = "http://www.mba.com";
Restrictions
- Do not extract the raw assets as the file reference will break thus not allowing GAM to pick up the references;
- ClickTag (var clickTag = "http://www.google.com";) needs to be on the index file - further testing require to see if GAM can still record clicks if the ClickTag is embedded into a JS file and not the index;
- FSize of creative needs to be added to the index for DFP to pick up the ad-size ( ). If not a 1x1 will be detected but the ad size we select in DFP will override this.
Animation
All animation must not exceed 15 seconds in TOTAL i.e. all animation must stop entirely after 15 seconds maximum. No more than 3 rotations/loops. No more than 4 variations of an advert on any tag to be supplied.
Audio
Audio is permitted, but must be initiated by user click and must include a clearly visible mute button if audio is used.
What happens next?
Once set up, we will send you a mock-up of the ad on our site for reference. The key metrics of your campaign will be included in your end of campaign report
Content & Social Campaigns
Requirements: A kick off meeting will take place with an editorial team member to talk through your content plan along with a schedule for your campaign. We devise key messaging for your social plan along with optimized ad headlines. Mock-ups will be then sent to the school for approval ahead of the live date. Social campaigns will only be set live once we have published your article and usually last 1 week.
Key contact:You will be assigned a dedicated editorial member from the BB team
Native Advertising
Requirements: Confirmation of how your native advertising impressions are to be split per article and any geotargeting ; no additional creatives are required
Submit to:Celine Pennece
Deadline: geotargeting and impression split to confirm at the start of your sponsorship, before articles are published
We set up native ads within one week of the publication of the associated sponsored content piece. This content piece will contain all the creatives needed for the ad ; you won’t need to submit any content to us for native ads. By default we will allocate impressions evenly across all articles, but we can optimise the impressions to selected articles at your request or on the advice of our editorial team ; please advise us of this when our editorial team puts together your editorial plan. All native ads are set up to serve worldwide but you can provide specific geotargets.
BusinessBecause E-Blasts
We will schedule the dates for your e-blast and this will be on your media plan.
Required assets
Provide us with:
Submit to:Production@businessbecause.com
Deadline: 1 week prior to the e-blast send date
You can either provide us with a complete HTML file, or simply the images, copies and links for us to create the email for you.
We recommend a word count between 75 and 150 word in total and this email should include a clear call to action.
E-blasts can go out any day but we ask for the content to be received 1 week prior to the send date for testing.
The e-blast will be sent to our entire mailing list and scheduled for a time that is optimised for maximum open rate.
BusinessBecause Newsletters Inclusions
The dates for your e-blast will be scheduled by our team and this this will be on your media plan.
Required assets
Banner advertising::620x80 pixels in JPG. PNG or GIF at a maximum file size of 60kb. All banner should be submitted with a click-through URL (UTMs are accepted)
Or
Article inclusions::The inclusion text will be written by the editor driving to BB sponsored article
Submit to:Production@businessbecause.com
Newsletter send date: Every Tuesday
Deadline: 1 week prior to the e-blast send date
GMAC Student Newsletter Inclusions
The dates for your e-newsletter inclusions will be scheduled by our team and this this will be on your media plan.
Please send assets to Celine Pennece(Celine Pennece ) who will ensure delivery
Required assets
Banner advertisingWe will require one 620x80 pixels in JPG. PNG or GIF at a maximum file size of 60kb. All banners should be submitted with a click-through URL (UTMs are accepted.)
Article inclusions The inclusion text will be written by the editor driving to BB sponsored article
Submit to:Celine Pennece
Newsletter send date: Every last Thrusday of the month
Deadline: 2 working weeks prior to the newsletter send date
Topic Takeover
Required assets: two banners with associated click-through URLs (UTMs are accepted), the start and end date of the tenancy, and your selected topic takeover section.
Submit to:Production@businessbecause.com
Deadline: 1 week before the scheduled live date
Banner Formats
| Ad Spot | Dimensions | Max. file size |
|---|---|---|
| Leaderboard | 1000x300 pixels | 40kb |
| Mobile Leaderboard | 300x1000 pixels | 40kb |
Topic Takeover Sections Taken
Submit to:Production@businessbecause.com
Deadline:1 working week prior to the service’s start date.
Assets Required :
We have a snapshot area which lists school statistics (please supply as many or as little that apply)
- FT Ranking
- Forbes Ranking Economist Ranking
- Applicants Per Year
- Applicants Admitted Percentage
- Class size
- International Student Percentage
- Female Percentage
- Scholarships Available
- Course Length (Months)
- Employed Graduates Percentage
- Salary Increase Percentage
- Average GMAT Score
- Course Fee
- Application Deadline
- Accredited, Cost Per Application
- Living Expenses
- Average Age
- Average Work Years
- Nationalities Count
Snapshots Example
Snapshots
- FT Ranking: 66
- FT Ranking Global MBA: 70
- Class Size: 53
- International Student Percentage: 62
- Female Percentage: 51
- Scholarships Available: Yes
- Course Length: 16
- Employed Graduates Percentage: 80
- Salary Increase Percentage: 61
- Average Gmat: 670
- Course Fee: $84000 (AUD) approx.
- Application Deadline: June 1, August 1, October 1, October 30 (domestic)
- Accredited: AACSB EQUIS
- Living Expenses: 15 - 20,000 AUD ($) 12,500 - 17,000 USD
- Average Age: 30
- Average Work Years: 7
- Nationalities Count: 18
- Businessweek Ranking: 0
Once the campaign period ends your premium profile will return to the basic format
What happens next?
Once we have received the assets we will build your profile page and email it to you for approval.
Submit to:Production@businessbecause.com
Deadline:1 working week prior to the service’s start date.
Assets Required :
We have a snapshot area which lists school statistics (please supply as many or as little that apply)
- FT Ranking
- Forbes Ranking Economist Ranking
- Applicants Per Year
- Applicants Admitted Percentage
- Class size
- International Student Percentage
- Female Percentage
- Scholarships Available
- Course Length (Months)
- Employed Graduates Percentage
- Salary Increase Percentage
- Average GMAT Score
- Course Fee
- Application Deadline
- Accredited, Cost Per Application
- Living Expenses
- Average Age
- Average Work Years
- Nationalities Count
Once a premium profile is created for your school you will be listed as a featured school in candidate searches on mba.com.However please note that this is a randomised selection, search positions are not guaranteed
Once the campaign period ends your premium profile will return to the basic format.
What happens next?
Once we have received the assets we will build your profile page and email it to you for approval.
Lead Generation
Please contactProduction@businessbecause.com to set up your lead generation service. We will require the primary contact name and email address at your school who will receive all the leads
Once the lead generation service has been set up your school will receive a weekly email and with that a link to their leads portal, for which they enter their login details and enter the dates they would like to access and download.
Webinars
Requirements :
Our editor will contact you with a kick off webinar plan. All we require from you is the panellists you will be providing for the webinar along with the specific countries you want to target for the webinar.
We will design and create copy for your promotional marketing material (please be aware that we will optimise all your promotional activity for the webinar including social marketing. Please note that there is no approval process required from the school for all webinar promotion.
Post webinar we will send you the first name, last name and email address for all those registrants who have opted-in to be contacted by your school.