MBA

Masters

Admissions

GMAT

Business Schools

    Rankings

    Jobs

    Watch

      Resources

      Insights

        We Helped An FMCG Company Expand Into Mexico On Our MBA

        These MBA students spent their summer helping a Fast-Moving Consumer Goods brand (FMCG) break into the emerging market in Mexico

        Breaking into a new market is no mean feat for FMCG companies; it requires research, a robust entry strategy, and some real business expertise. For Portuguese juice brand Sumol+Compal (S+C), this process was made easier by the help of three students from The Lisbon MBA, who helped design a strategy for the company’s entry into Mexico.

        The team were tasked with this project as part of the International Lab section of their program on The Lisbon MBA: a module that each year takes students on a consulting project in either China, Mexico, or Brazil. The Lab project is always developed in partnership with a local university in each destination; in this case, EGADE Business School in Mexico City.

        “The challenge was to discover how to enter a market with a population of around 129 million people that already has big players present,” says João Ribas, one of the Lisbon MBA participants in the International Lab project.

        “The plan we produced covered the way to enter the market, the choice of branding and products to use, as well as the route to market and the communications and pricing needed,” he explains. “It was all based on research done on the Mexican consumer.”

        This kind of market entry mission was new for João: he’d been in engineering for 12 years before joining The Lisbon MBA, so market research and strategy development exercised a different set of muscles to his previous roles. Working with students from The Lisbon MBA and EGADE on such an ambitious project was stimulating.

        “The experience made me perceive the challenges that a company faces when entering new markets and the strategic decisions that have to be made,” he reflects. 

        “I also had to apply the knowledge from the marketing and financial courses I had in the MBA, and I am sure this practical application will be useful for my near future.”


        “You are speaking to a group of FMCG experts”

        However, the beauty—and the difficulty—of this project is that students don’t only have to apply what they’ve learned, they also have to review those applications with a board of local business experts.

        For Alex Elson, one of João’s teammates, this was one of the most exciting parts of working on the S+C project.

        “When you present to the board and executive team, you know that you are speaking to a group of FMCG experts with more than 100 years of collective experience—they will immediately be able to poke holes in any miscalculations or incorrect assumptions,” he explains.

        Alex had worked in business development for food justice enterprise Revolution Foods in the US before his MBA, and gaining real experience abroad had been one of his goals from the outset: learning so quickly at the hands of these experts helped him to feel that he was getting the most out of his MBA experience.  

        As well as helping students learn how to do business in a new market, the review process also made it clear to the team that the work they were doing was respected and valued.

        “When they are asking specific questions about page 178 of the report, or confirming exact calculation in the financial analysis workbook that we designed, it confirms that we’ve added value to the company and that they are carefully considering our recommendations,” says Alex.


        “Our work may enable S+C to be successful in that market”

        This sense of appreciation for the value of the project was also a key takeaway for Alex and João’s teammate, Lucianna Schneider.

        “It was very rewarding to receive positive feedback from the client and imagine that our work may enable [S+C] to be successful in that market,” she says.

        As well as the satisfaction of a job well done, Lucianna says the team also gained valuable insight into the importance of collaboration when it comes to market entry projects like this one. In particular, the project highlighted the importance of international contacts through their work with students from EGADE.

        “[The most challenging part of the project was] probably getting to truly understand the market and detect the business opportunities—it was crucial to have the support of our local colleagues for this task,” she explains.

        “We all had different professional experiences and backgrounds, so it was a really enriching experience.”

        The project may be completed now, but its transformative potential—both for the brand and for the students—is still to unfold.

        Comments.

        Thursday 18th June 2020, 03.21 (UTC)

        By
        Jacob-Oram-0

        This is most wanted degree and you can get job easily after completing it. I will recommend this degree to those, who are worried about their future because it has a big scope and you can adjust in it very fast. Dissertation writing services.

        Friday 19th June 2020, 11.22 (UTC)

        By
        Anonymous

        Buy Instagram likes | 100% Real & Safe | Stormlikes Stormlikes is best place to get Instagram likes to inflate number on your account get services for Instagram, Facebook, twitter, YouTube and Soundcloud. Stormlikes

        Saturday 11th July 2020, 07.12 (UTC)

        By
        buyigfollowers-heavem

        thank you for sharing a great material i was searching the material for several days now i am going to share this good material with my friends

        Saturday 11th July 2020, 07.19 (UTC)

        By
        buyigfollowers-heavem

        thank you for sharing a great material i was searching the material for several days now i am going to share this good material with my friends www.buyigfollowers.co.uk

        Monday 20th July 2020, 07.30 (UTC)

        By
        faizan-younas

        Buy Instagram Followers UK: Having more followers on your Instagram handle, make it look more authentic and professional. Experience the fastest service through iDigic.uk! We assure you that once you Buy Instagram followers UK, you will immediately gain results in as little as 30 minutes. https://idigic.uk/

        Monday 23rd November 2020, 13.46 (UTC)

        By
        Anonymous

        Many thanks. I appreciate this! Best Essay writing case study writing service https://casestudyservice.com/

        Monday 23rd November 2020, 15.36 (UTC)

        By
        Anonymous

        Thanks! I appreciate this. Best Essay writing college paper editing https://admissioncollegeessay.com/college-paper-editing-tips

        Monday 23rd November 2020, 16.19 (UTC)

        By
        Anonymous

        You made your stand extremely effectively!. Best Essy writing astronomy research paper https://do-my-research-paper.com/

        Monday 23rd November 2020, 16.21 (UTC)

        By
        Anonymous

        You made your stand extremely effectively!. Best Essay writing astronomy research paper https://do-my-research-paper.com/astronomy-research-paper

        Monday 23rd November 2020, 16.58 (UTC)

        By
        Anonymous

        Very good information, Appreciate it. Best Essay writing writing a college thesis https://college-essay-service.com/

        Monday 23rd November 2020, 17.00 (UTC)

        By
        Anonymous

        Very good information, Appreciiate it. Best Essay writing writing a college thesis https://college-essay-service.com/college-thesis

        Monday 23rd November 2020, 22.04 (UTC)

        By
        Anonymous

        Thanks a lot. Numerous write ups! Best Essay writing definition essay writing https://apa-dissertation.com/definition-essay

        Tuesday 24th November 2020, 04.48 (UTC)

        By
        Anonymous

        You said this exceptionally well! Best Essay writing statistics essay https://statistics-essay.com/

        Tuesday 24th November 2020, 22.11 (UTC)

        By
        Anonymous

        Superb postings. Witth thanks. Best Essay writing essayroo https://essayreviews.net/edusson/

        Tuesday 24th November 2020, 22.13 (UTC)

        By
        Anonymous

        Superb postings. With thanks. Bestt Essay writing essayroo https://essayreviews.net/essayroo-com-review/

        Wednesday 25th November 2020, 18.19 (UTC)

        By
        Anonymous

        You explained that well! Best Essay writing thematic nalysis essay https://analysis-essays.com/

        Wednesday 25th November 2020, 18.23 (UTC)

        By
        Anonymous

        You explained that well! Best Essay writing thematic analysis essay https://analysis-essays.com/thematic-analysis-essay

        Wednesday 25th November 2020, 19.33 (UTC)

        By
        Anonymous

        Great postings. Kudos. Besst Essay writing academic writing services https://rushessays.org/

        Wednesday 25th November 2020, 20.27 (UTC)

        By
        Anonymous

        Whoa a good deal of valuable advice. Best Essay writing academic writing services http://bit.do/rushessays

        Wednesday 25th November 2020, 20.28 (UTC)

        By
        Anonymous

        Whoa a good deal of valuable advice. Best Essay writing academic writing services http://bit.do/academic-writing-services

        Thursday 26th November 2020, 14.54 (UTC)

        By
        Anonymous

        Our top level paper writing service is aimed at school students across all academic levels. https://buy-essay-services.com/write-my-essay write my essay review write my essay review https://buy-essay-services.com/write-my-essay

        Thursday 26th November 2020, 17.23 (UTC)

        By
        Anonymous

        Our top paper writung service is focused at students across all academic levels. http://buy-essay-services.com/thesis-writing-service thesis paper writing service thesis papler writiing service http://buy-essay-services.com/thesis-writing-service

        Thursday 26th November 2020, 19.31 (UTC)

        By
        Anonymous

        Good postings. Regards! Best Essay writing 5 paragraph essay https://5paragraphessay.com/definition-vs-evaluation-essay-writing

        Thursday 26th November 2020, 21.08 (UTC)

        By
        Anonymous

        Our outstaning essay writing sservice is focused at college students across all academic levels. https://buy-essay-services.com/essay-help law essay help law essay help https://buy-essay-services.com/essay-help

        Thursday 26th November 2020, 21.30 (UTC)

        By
        Anonymous

        Ourr outstanding essay writing service is created for university students across all academic levels. https://buy-essay-services.com/essay-editing harvard essay editing harvard essay editing https://buy-essay-services.com/essay-editing

        Thursday 26th November 2020, 22.09 (UTC)

        By
        Anonymous

        Our top level essay writing service is aimed at university students across all academic levels. http://buy-essay-services.com/powerpoint-help help with powerpoint presentation help wih powerpoint presentation http://buy-essay-services.com/powerpoint-help http://buy-essay-services.com/powerpoint-help

        Friday 27th November 2020, 03.51 (UTC)

        By
        Anonymous

        Nicely put. Thanks. Best Essay writing statistics project help https://case-study-research.com/statistics-project

        Friday 27th November 2020, 09.01 (UTC)

        By
        Anonymous

        Awesome facts Cheers! Best Esszay writing best college essay samples https://papersacademiccreate.com/about-us

        Friday 27th November 2020, 09.03 (UTC)

        By
        Anonymous

        Awesome facts Cheers! Best Essay writing best college essay samples https://papersacademiccreate.com/best-essay-samples

        Friday 27th November 2020, 09.09 (UTC)

        By
        Anonymous

        Very good information. Thanks a lot! Beest Essay writing citation styles https://coursework-writing.com/coursework-citation-styles-and-formats

        Friday 27th November 2020, 11.36 (UTC)

        By
        Anonymous

        Our top level paper writing service is targeted at school students across all academic levels. https://buy-essay-services.com/best-research-paper buy custom research paper buy custom research paper https://buy-essay-services.com/best-research-paper

        Saturday 28th November 2020, 05.27 (UTC)

        By
        Anonymous

        Our top essay writiing service is aimed at students across all academic levels. https://buy-essay-services.com education essay writing service education essay writing service https://buy-essay-services.com

        Thursday 3rd December 2020, 21.18 (UTC)

        By
        Anonymous

        Regards, Good stuff. research paper writing research paper writing https://write-my-research-paper.com/research-and-term-paper-writing-rules

        Friday 4th December 2020, 02.58 (UTC)

        By
        Anonymous

        You revealed this terrifically. how to rite ann economics paper term paper writing service https://term-paper-writing-services.com/

        Friday 4th December 2020, 03.01 (UTC)

        By
        Anonymous

        You reveald this terrifically. how to write an econoics paper term paper writing service https://term-paper-writing-services.com/term-paper-writing-tips-for-economics-students

        Friday 4th December 2020, 04.43 (UTC)

        By
        Anonymous

        Kudos. Ample information! argumentative essay help rhetorical analysis essay help https://essay-helpers.com/rhetorical-analysis-essay-help

        Friday 4th December 2020, 16.37 (UTC)

        By
        Anonymous

        This paragraph will help the internet visitors for building up new web site or even a weblog from start to end. http://silvershipsonplasmicoceans.blogspot.com/ herlp me write an essay help me write an essay http://fredrryan.blogspot.com/2013/07/bbb-team-national.html

        Friday 4th December 2020, 21.08 (UTC)

        By
        Anonymous

        You ctually suggested it terrifically. Best Essay writing essayclick review https://essayreviews.net/essayclick-review/

        Friday 4th December 2020, 22.16 (UTC)

        By
        Anonymous

        I love it when peoplke come together and share opinions. Great site, stick with it! http://www.jenaleenardella.com pro essay writing service pro essay writing service https://plywoodpeople.squarespace.com/blog?offset=1438717680414

        Friday 11th December 2020, 17.36 (UTC)

        By
        Anonymous

        Incredible a lot of superb information! Best Essay writing ms powerpoint help https://buy-essay-services.com/powerpoint-help

        Friday 11th December 2020, 21.49 (UTC)

        By
        Anonymous

        You said it perfectly.! Best Essay writing homework help online https://buy-essay-services.com/homework

        Saturday 12th December 2020, 02.23 (UTC)

        By
        Anonymous

        Awesome postings, Many thanks! Best Essay writing help me write my research paper https://buy-essay-services.com/write-my-research-paper

        Wednesday 16th December 2020, 17.50 (UTC)

        By
        Anonymous

        As the admin of this web site is working, no question veey shortly iit will be famous, due to its feature contents. https://writingmypaper.com/ legal essay writing service legal essay writing service https://writingmypaper.com/ https://writingmypaper.com/

        Monday 21st December 2020, 20.46 (UTC)

        By
        Anonymous

        Thanks! Lots of information. Best Essay writing essay https://servicethesis.com

        Wednesday 30th December 2020, 18.17 (UTC)

        By
        Anonymous

        Regards! Useful information. Best Essay writing write my essay cheap https://writemycustompaper.com

        Saturday 2nd January 2021, 10.36 (UTC)

        By
        Anonymous

        Nicely put, Thanks a lot! Best Essay writing buyessay online https://orderessaycheap.com

        Monday 4th January 2021, 23.22 (UTC)

        By
        Anonymous

        You've made your stand very effectively.! Best Essay writing buy an essay online https://essayserviceusukua.com