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        Why Study An MBA In Digital Leadership?

        Spending on digital transformation services and technologies is set to rise by over $1 trillion by 2024. Here’s how an MBA with a focus on digital leadership can help you navigate technological change

        Spending on digital transformation services and technologies is set to rise from $1.31 trillion to $2.39 trillion by 2024. The impact of the Covid pandemic has caused a huge acceleration in the adoption of technology. 

        As virtually every sector undergoes a digital transformation, acquiring digital skills is a great way to ensure you can capitalize on the potential career opportunities to come. 

        At ESSEC Business School, the Global MBA program offers a strategy and digital leadership track teaching skills and expertise aiming to promote digital leaders of the future.

        Here’s why you should study an MBA with a focus on digital leadership.


        Digital skills are becoming more valuable

        Since the birth of the computer, business has been undergoing a digital transformation. We’ve seen the rise of concepts like ecommerce and digital marketing, as well as the emergence of new sectors like fintech and edtech.

        Exciting tech innovations like the internet of things (IoT), big data, machine learning, and blockchain are also creating countless business opportunities. 

        “In the digital age, business is changing,” says Sofia Ramos (pictured), academic director of the ESSEC Global MBA, “digitalization has become part of the strategy." 

        According to a recent survey, more than 50% of companies report they’ve accelerated their adoption of technologies like cloud computing, 5G, and artificial intelligence during the pandemic, as much of life has been forced online. 

        “During the pandemic, [digitalization] accelerated; it’s now how the economy works,” says Sofia. “The increase in behaviours like online shopping and working from home, these changes will stay.” 

        Employers are increasingly valuing digital skills as they become more important in the new digitally focused business sector. As a result of Covid, corporate recruiters said the ability to navigate technological disruption became more important for hires. 

        For MBA grads, having digital skills is a great way to ensure you can be part of the growing digital space.