How Can You Advance Your Marketing Career With An MBA?
Dr Sam Solaimani, FTMBA program director for Nyenrode Business University, answers our Applicant Question of the Week
It's time for another Applicant Question of the Week at BusinessBecause!
Every week, we give you the opportunity to ask one of our chosen admissions experts anything you want to know about getting into business school. One question each week is chosen for our expert to answer.
This week, our question comes from an anonymous user.
Their question is answered by Dr Sam Solaimani, program director of the full-time MBA for Nyenrode Business University.
Applicant Question of the Week:
I'm a marketing professional. How will doing an MBA benefit me?
Marketing is perhaps the face, sight, and hearing organs of any firm.
It is of vital importance for firms to have young marketing professionals, equipped with state-of-the-art knowledge and insights into marketing theories and trends, join the labor market and help to formulate marketing strategies, understand consumers’ behavior, manage product development projects, and engage in branding and advertising, among others.
Such a traditional siloed approach, that is to say, a marketing-focused education to fulfil a marketing-focused function is necessary but not sufficient to land the starring job at a progressive firm, especially if an upward-moving career path is what you aspire to.
Increasingly, firms come to realize that world-class operations are only possible through discipline-transcending, collaborative, synergetic relationships between departments across all the functions and layers of the firm.
The contemporary business market is in desperate need of specialists with a generalist view, including marketing specialists with a solid understanding of finance, accounting, operations, human resource management, technology, sustainability, talent management, and leadership.
And exactly at this point, MBA programs, and those with a focus on ‘general management’ can be of a unique value for young marketing professionals with some years of working experience to fill a serious knowledge gap.
MBA programs help marketers to develop a broader understanding of business constraints, tradeoffs, and opportunities within other disciplines and departments, cultivate general business acumen, learn about challenges and best-practices in other areas and industries, and ultimately pave the way for an accelerated growth toward managerial roles.
As the program director of the full-time MBA program at Nyenrode Business University, it does not come as a surprise that one of the key reasons of many candidates with a marketing background who aim to join our MBA program is to develop a comprehensive understanding of business to move toward management-level positions.
And in doing so, they often leave top-notch employers, temporarily or for good.
Upon graduation, the new career perspectives appear to be remarkably diverse; either within the marketing domain, ranging from marketing director, product marketing manager, senior content marketing manager, head of digital marketing to senior corporate communication manager and senior marketing strategy consultant, just to name a few; or in other disciplines, including but not limited to sales manager, business development manager, and asset manager.
The MBA skills appear to be highly applicable in all industries. MBA graduates can pursue a career in areas where they have (or have not got) experience in.
Ask an Admissions Expert a Question!
Next week, you'll have the opportunity to ask Raj Patil, the founder and CEO of Admissionado, anything you want about getting into business school.
Admissionado is the globally-renowned MBA admissions consultancy where creative personal branding and dead-precise communication come together.